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SRG Asia Pacific Sdn Bhd
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Matthew Subramaniam

Country General Manager

As General Manager, Matthew is responsible for the daily operating rhythm and organization of SRG, and to drive our plans to build a market leading, customer experience business in Malaysia and beyond. Matthew is a people and performance oriented leader with the passion to build our Core Values by putting People First, being Customer Led in meeting their needs, and being Performance Driven in bringing value to our clients. Matthew brings with him a broad spectrum of experience mainly in telecom, satellite broadcasting, supply chain and managed service verticals across Asia, Middle East and Africa. He has successfully launched several green field mobile operations for international brands such as Virgin Mobile and Hutchinson Telecoms. In addition, Matthew spearheaded development and implementation of supporting operations such as BPO/contact centre, retail network, mobile money operations, business process management, billing system and CRM/Self-service systems implementation. In 2008, under Matthew’s leadership, Virgin Mobile India was voted as the Best Customer Service Provider in the South Asia region by the Voice & Data magazine.


Yit Lee Choo


As CFO of PGS, Choo Yit Lee brings to the company a pragmatic approach and proven track record of 25 years within the financial industry. Yit Lee specializes in strategic business process planning, risk management, and has an in depth knowledge of IFRS and MGAAP. Prior to joining PGS, Yit Lee worked as CFO for Recall Asia where she accomplished many tasks including the management of all performance and development for all finance leaders within the Philippines, restructured finance teams to better meet the long terms goals of the company, and established a framework to manage all system implementation issues. In addition, Yit Lee was CFO for Astro Group for 12 years, holding prior financial positions at various companies including Shell Malaysia Trading Sdn. Bhn., and Price Waterhouse Kuala Lumpur. Yit Lee has a Bachelor of Commerce and Administration from the University of Wellington, New Zealand.






Whats New:

  Our newest contact centre site is much larger & located in the heart of the golden triangle.  
  We are currently exploring newer industries while expanding our existing ones. Come join the SRG AP family!

Testimonials :

  “Astro has enjoyed positive experience on projects with SRG AP. SRG AP has met all its key deliverables within timelines and has shown commitment to exceed expectation. The company has exemplified leading edge technology and an excellent work culture which will continue to put them ahead of their competitors.”




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About SRG AP

Why Choose SRG AP?

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Contact Us
SRG Asia Pacific Sdn Bhd (385851-P)
Suite 1B-3A Level 3A Block 1B,
Plaza Sentral, Jalan Stesen Sentral 5,
50470 Kuala Lumpur, Malaysia.

Tel: +603 2096 6688
Fax: +603 2261 4042
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