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SRG Asia Pacific Sdn Bhd
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Anoob Vettath (Anoop)

CEO (Chief Executive Officer)

A Mechanical Engineer by academics, Anoop started his career with engineering/manufacturing industries in India. He moved to American Online India Operations which was the leading Internet Service Provider in the United States. In the BPO/Outsourcing space he started as a Technical Support Executive and climbed up the ladders managing multiple business functions in Kuala Lumpur, India, Indonesia, Philippines and Middle East. He brings with a broad spectrum of experience in BPO, KPO, ITES and Telecommunication industry with core strength in Operations, Project Management, Business Development, Learning & Development & Total Quality Management. More recently, Anoop was the HUB Director for SELLBYTEL Group in Malaysia. Prior to his engagement with SELLBYTEL, he was with SCICOM BHD at leadership role managing multiple business. During his tenure with the aforementioned organizations, he implemented and managed Sales and Service desks for various Blue chip clients. He has in-depth exposure to ISO and Service Capability and Performance Standards (SCP). As an Internal auditor, he was instrumental in enabling ISO and SCP Certification in his previous organizations.

He is actively engaged in research and implementation of Artificial intelligence in the BPO space. His vision is to enable digitization across the organization, thus creating value to his Clients and Employees. His core values are aligned to SRG’s values and he believes in creating value and making a difference to the society.


Yit Lee Choo


As CFO of PGS, Choo Yit Lee brings to the company a pragmatic approach and proven track record of 25 years within the financial industry. Yit Lee specializes in strategic business process planning, risk management, and has an in depth knowledge of IFRS and MGAAP. Prior to joining PGS, Yit Lee worked as CFO for Recall Asia where she accomplished many tasks including the management of all performance and development for all finance leaders within the Philippines, restructured finance teams to better meet the long terms goals of the company, and established a framework to manage all system implementation issues. In addition, Yit Lee was CFO for Astro Group for 12 years, holding prior financial positions at various companies including Shell Malaysia Trading Sdn. Bhn., and Price Waterhouse Kuala Lumpur. Yit Lee has a Bachelor of Commerce and Administration from the University of Wellington, New Zealand.







Whats New:

  Our newest contact centre site is much larger & located in the heart of the golden triangle.  
  We are currently exploring newer industries while expanding our existing ones. Come join the SRG AP family!


Testimonials :

  “Astro has enjoyed positive experience on projects with SRG AP. SRG AP has met all its key deliverables within timelines and has shown commitment to exceed expectation. The company has exemplified leading edge technology and an excellent work culture which will continue to put them ahead of their competitors.”




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About SRG AP

Why Choose SRG AP?

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Contact Us
SRG Asia Pacific Sdn Bhd (385851-P)
Suite 1B-3A Level 3A Block 1B,
Plaza Sentral, Jalan Stesen Sentral 5,
50470 Kuala Lumpur, Malaysia.

Tel: +603 2096 6688
Fax: +603 2261 4042

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