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SRG Asia Pacific Sdn Bhd
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SRG Asia Pacific offers a range of services for our clients which are designed to help:

Generate and increase revenue
Increase customer loyalty
Increase customer satisfaction

We possess the necessary expertise to handle customer interactions for our clients (anything from inbound enquiries, to outbound sales acceleration), manage their back office and fulfilment services, as well as build better relationships with their customers, thereby achieving the desired loyalty towards their company and/or brand.

By handling all our clients’ communication needs, their employees are able to focus on their core competencies.
  Our list of services includes the following:  

1. Certification & Training

  We have an in-house team that provides continuous training programs for certification.  

2. Business Process Outsourcing

  We specialize in providing outsourcing services. The areas below reflect some of the current process that we manage for our esteemed clientele:  
Human resources
Front office customer service
Information Technology Enabled Service (ITES)

3. Consultancy

  We provide professional consultancy services for a number of functions within our scope.  

4. Contact Centre Outsourcing

  We have experienced personnel from the services industry in our team with the required expertise to tailor a solution for you.  

5. Hosted Contact Centre

  SRG AP has been an IP-enabled contact centre for almost 10 years. We were the first in the region to deploy a cloud capable solution in the form of Oracle’s Call Centre Anywhere (CCA). Cloud computing is the way of the future in terms of customer management and support. This evolution promotes reduced operational cost and increased revenue for clients. Other general benefits of a cloud solution are outlined below:  
Lower infrastructure maintenance costs
Flexible agent staffing
Minimal deployment time
Improved customer satisfaction
  - Increased customer focus rather than maintaining and upgrading outdated hardware
- Provides the knowledge and tools needed to increase profitability of every touch point
- Cultivate customer loyalty necessary to grow your business
A solution for all sizes and requirements:
  - Inbound
- Outbound
- Blended environments
- Predictive dialing
- Auto-dialing




Whats New:

  Our newest contact centre site is much larger & located in the heart of the golden triangle.  
  We are currently exploring newer industries while expanding our existing ones. Come join the SRG AP family!

Testimonials :

  “For the past several years, we have been working with SRG AP on different projects from Inbound Technical Support and Customer Service to Outbound Telemarketing and Customer Loyalty programs and everything in between.  Because of their professionalism, commitment and performance we continue to award SRG AP with additional projects and increased call volume.  One thing that stands out as strengths for SRG AP is their ability to adapt quickly, be flexible and focus on the business.  We look forward to many more years of doing business together with SRG AP.”


  "Volvo Cars Malaysia sought and found in SRG AP, a business partner who would give our customers the best in service consistent with our market positioning of a premier vehicle manufacturer. SRG AP have met and exceeded our requirements over the years in surveying the satisfaction levels of our clients working seamlessly with us in an exceptionally professional and tactful relationship. Now, we just leave it to them."
-Volvo Cars Malaysia
  "SRG AP has played a supporting role to Astro over the years. They have often complemented us in our customer service offerings. Definitely an invaluable partnership."


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About SRG AP

Why Choose SRG AP?

Partners and Affiliations
Contact Us
SRG Asia Pacific Sdn Bhd (385851-P)
Suite 1B-3A Level 3A Block 1B,
Plaza Sentral, Jalan Stesen Sentral 5,
50470 Kuala Lumpur, Malaysia.

Tel: +603 2096 6688
Fax: +603 2261 4042
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