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SRG Asia Pacific Sdn Bhd
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Home > About Us > The SRG AP Difference
  The SRG AP Difference  
Work Ethics
Our operations are managed at the highest standards to ensure that we deliver nothing but the best solutions and services.
We conduct stringent audits of the processes, people and resources with exacting customer service performance indicators.
Our forecast of customer interactions and scheduling of people to respond to these interactions rarely deviates by more than 3% from actual real-world scenarios.
Helmed by an Experienced Management Team
Each individual in our management team has a remarkable track record in the industry and a wealth of experience which ensures the best results for each process we undertake.
Collectively, these individuals have spearheaded not only the company, but the local industry to greater heights of success, including attaining numerous gold awards both locally and regionally.
We continue to deliver effective solutions, thanks to our thorough thought processes, dynamic leadership and industry knowledge.
Delivers Flexible and Scalable Solutions
We have the expertise to handle customer interactions seamlessly and unparalleled abilities that enable us to increase the scale of our customer interaction centre in the shortest possible time.
Ability to Establish Win-win Partnerships
Skill improvement and knowledge sharing – these are two of our key success factors.
We are fully committed to improving the skill level of our workforce through knowledge sharing while promoting international best practices within our company.
We apply the same principle of knowledge sharing with our clients, with the aim of building winning relationships and creating enhanced value for the services we provide.

Whats New:

  Our newest contact centre site is much larger & located in the heart of the golden triangle.  
  We are currently exploring newer industries while expanding our existing ones. Come join the SRG AP family!

Testimonials :

  “For the past several years, we have been working with SRG AP on different projects from Inbound Technical Support and Customer Service to Outbound Telemarketing and Customer Loyalty programs and everything in between.  Because of their professionalism, commitment and performance we continue to award SRG AP with additional projects and increased call volume.  One thing that stands out as strengths for SRG AP is their ability to adapt quickly, be flexible and focus on the business.  We look forward to many more years of doing business together with SRG AP.”


  "Volvo Cars Malaysia sought and found in SRG AP, a business partner who would give our customers the best in service consistent with our market positioning of a premier vehicle manufacturer. SRG AP have met and exceeded our requirements over the years in surveying the satisfaction levels of our clients working seamlessly with us in an exceptionally professional and tactful relationship. Now, we just leave it to them."
-Volvo Cars Malaysia
  “Astro has enjoyed positive experience on projects with SRG AP. SRG AP has met all its key deliverables within timelines and has shown commitment to exceed expectation. The company has exemplified leading edge technology and an excellent work culture which will continue to put them ahead of their competitors.”


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About SRG AP

Why Choose SRG AP?

Partners and Affiliations
Contact Us
SRG Asia Pacific Sdn Bhd (385851-P)
Suite 1B-3A Level 3A Block 1B,
Plaza Sentral, Jalan Stesen Sentral 5,
50470 Kuala Lumpur, Malaysia.

Tel: +603 2096 6688
Fax: +603 2261 4042
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