1. SRG AP is able to communicate effectively in 15 different languages. This ensures a smooth transition between two important phases – Customer Acquisition to Customer Retention – for all processes
  2. We adhere to a set of values which are unique to us: Integrity Commitment Responsibility Innovation Respect Fun
  3. We offer end-to-end customer interaction services including:

    • Business Process Outsourcing

      We have extensive experience in back-office operations and are able to seamlessly deliver every requirement by integrating it efficiently into your organization

    • Contact Centre Outsourcing

      We have amassed unrivalled experience in the industry which translates to an exceptional level of service in our solutions

    • Customer Interaction Services and Consultancy

      We strive towards increased customer satisfaction, increased customer retention and reduced churn for your organization. We achieve this through our ability to communicate effectively with our clients’ customers and maintain consistently high level of quality services to enhance the image of various brands

    • IT and Data Services

      We are able to provide clients with remote access to our systems that enables real-time monitoring and dynamic reporting capabilities
  4. We are affiliated with professional industry organizations, including the CRM and Call Centre Association of Malaysia (CCAM) as well as the Asia Pacific Contact Centre Association Leaders (APCCAL)
  5. We help improve client’s bottomline through solutions that:
    • Generate and increase revenue
    • Increase customer loyalty
    • Increase customer satisfaction